Com Dept turns 50, delves deeper into what’s ‘patok’

January 05, 2017
Andrea L. Taguines, The Guidon
“Hangad Naming patok ang aming mga paksa sa inyong panlasa (We hope our topics will suit your tastes),” said Communication Department Chair Severino Sarmenta Jr. during his welcoming remarks.
Patok: Comparative and Critical Perspectives on Pinoy Pop Culture, a national conference in honor of the Ateneo Communication Department’s 50th Anniversary, was held last October 6-7. Patok is a Filipino word referring to people, things, and events that are currently trending. Sarmenta added that the patok is what connects people.