Bachelor of Science in Communications Technology Management

B.S. Communications Technology Management Program is a 4-year degree program of the John Gokongwei School of Management. The program started in the mid 1990's with graduates now working in the marketing, communications, media, advertising and information technology industries.

The program focuses on the management expertise of the Management Program while injecting subjects in communications and information technology to develop a more holistic manager for the industry. CTM graduates should be able to creatively communicate ideas, rooted from management and communications theory with the use of current technology tools. In the end, the students who graduate with a BS Comtech degree are managers that understand both the management and the creative processes of the industry.
 
 
Program Learning Outcomes
As a member of the John Gokongwei School of Management, the Communications Technology Management Program also has the following School level outcomes:
JGSOM 1: Develop a global perspective for use in nation building
JGSOM 2: Use interdisciplinary, analytical, and sustainable approaches to solving business problems
JGSOM 3: Use interdisciplinary, analytical, and sustainable approaches in creating innovative business models
JGSOM 4: Develop technical proficiency in their areas of business concentration or major
JGSOM 5: Show an understanding of how to exercise personal moral and ethical standards
JGSOM 6: Demonstrate an understanding of transformative service leadership principles
 
 
Over and above these program outcomes, the Communications Technology Management Program has the following additional Program outcomes.
A graduate of the Communications Technology Management program should be able to:
1. Evaluate communication programs of existing organizations
2. Select appropriate communication tools and technologies for an integrated marketing communications program
3. Collaborate effectively in teams and with different stakeholders
4. Manage the entire process, from ideation to implementation, of an integrated marketing communications program
 

Contact Information:

Alvin Patrick M. Valentin
Program Director
comtech.jgsom@ateneo.edu

Rhembrandt Van Ryn E. Magsino
Program Secretary
rmagsino@ateneo.edu
426-6001 loc 5546

 

CTM JGSOM

The Bachelor of Science in Communications Technology Management Program is a 4 year degree (including 3 summer semesters) program of the John Gokongwei School of Management. The program started in the mid 1990's with graduates now working in the marketing, communications, media, advertising and information technology industries. The program is the brainchild of 3 faculty members, namely: Mr. Rodolfo Ang (Management), Mr. Arnie del Rosario (Computer Science), and the late Ms. Doreen Fernandez (Communications). They created a program that now aims to develop Managers for the communications industry (namely: Marketing, Advertising, Media). It focuses on the management expertise of the BS Management Program while injecting subjects in communications and information technology to develop a more holistic manager for the industry. In the end, the students who graduate with a BS CTM degree is a manager that understands both the management and the creative processes of the industry.

What makes the BS CTM program different from the other Management programs of the John Gokongwei School of Management?

The program is specially designed for students who have a knack for creativity in their lives.  Whether you are interested in music, painting, or even acting, the management foundation that you will get in the program will eventually help you in managing your own music band, art gallery or celebrity career.  If you are interested in graphic designing or are very amused at the creative advertisements seen on TV, the program will help sharpen your creative minds as well as help you understand how these things affect the overall health of a business.

INCOMING FRESHIES/TRANSFEREES

Students from any SHS strand may be accepted

SHIFTEES

Grade Requirements

  • at least 2.25 cumulative QPI
  • no F in quantitative subjects

Other Requirements

  • Shifting Application Form
  • Copy of grades and IPS from AISIS
  • Interview with the Program Director

BS CTM Curriculum ver 2002

End of Sophomore Year:

Minimum QPI of 2.17 for Acc 15, LS 10, Law 11, Com 11, Com 12

End of Junior Year, 1st Semester:

Minimum QPI of 2.32 for Acc 15, LS 10, Law 11, Com 11, Com 12, QMT 12, CS 31, MKT 101
 

BS CTM Curriculum ver 2018/2020

The Ateneo Association for Communications Technology Management (ACTM) is the home organization for BS Communications Technology Management students of the Ateneo de Manila University. Powered by its members, Ateneo ACTM builds a community of Integrated Marketing Communications experts that advocate strategic planning and creativity in business. In Ateneo ACTM, not only do its members find a home, but they are constantly driven to move beyond ideas in everything else that they do.

You may visit their website and social media accounts for more information:
http://www.ateneoactm.org
http://www.facebook.com/AteneoACTM
http://twitter.com/AteneoACTM