What is BS CTM?

The Bachelor of Science in Communications Technology Management Program is a 4 year degree (including 3 summer semesters) program of the John Gokongwei School of Management. The program started in the mid 1990's with graduates now working in the marketing, communications, media, advertising and information technology industries. The program is the brainchild of 3 faculty members, namely: Mr. Rodolfo Ang (Management), Mr. Arnie del Rosario (Computer Science), and the late Ms. Doreen Fernandez (Communications). They created a program that now aims to develop Managers for the communications industry (namely: Marketing, Advertising, Media). It focuses on the management expertise of the BS Management Program while injecting subjects in communications and information technology to develop a more holistic manager for the industry. In the end, the students who graduate with a BS CTM degree is a manager that understands both the management and the creative processes of the industry.