What makes the BS CTM program different from the other Management programs of the John Gokongwei School of Management?

The program is specially designed for students who have a knack for creativity in their lives.  Whether you are interested in music, painting, or even acting, the management foundation that you will get in the program will eventually help you in managing your own music band, art gallery or celebrity career.  If you are interested in graphic designing or are very amused at the creative advertisements seen on TV, the program will help sharpen your creative minds as well as help you understand how these things affect the overall health of a business.